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The OnPoint Advantage
The history of polling is a story of change. Long gone are the days of surveyors walking from house to house with clipboards in hand. Live telephone interviews replaced them more than forty years ago, improving the accuracy of polling and significantly reducing its cost. Today, another innovation is revolutionizing polling again: the automated telephone survey. Automated surveys are now the fastest and most accurate method of polling -- and they’ve cut the cost of polling even more substantially than the advent of live telephone interviews did. OnPoint Polling and Research uses Interactive Voice Response (IVR) technology to conduct its polls. IVR technology allows the professionals at OnPoint to complete surveys of 400 to 800 respondents in a single evening and deliver the results to their clients the next day. The OnPoint professionals help their clients target precisely the key populations they want to sample. Without the need for live interviewers, OnPoint cuts interviewer bias to almost zero and charges far less than traditional pollsters do. Pollster Mark Blumenthal says, “The vote validation studies we have available show that the IVR studies are consistent with, and possibly superior to, surveys done with live interviewers.” (Political Science Quarterly, 2005) In December of 2004, Slate magazine reported that in the 2004 elections, “(IVR pollsters) Rasmussen and Survey USA beat most of their human competitors in the battleground states, often by large margins.” The OnPoint partners polled four of the tightest, most closely-watched US Senate races of the 2006 election cycle. They correctly called every one:
Polls conducted in association with Public Policy Polling
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OnPoint Polling and Research, LLC
303 West Jones Street, Suite 210 Raleigh, NC 27603
919.821.3928
partners@onpointcom.com
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